Honolulu, Hawai‘i October 9-12

Expand your knowledge and skills in these hands-on tutorials taught by experts in the EPIC community. Tutorials are open to EPIC2018 attendees only and limited to approx. 25 participants each. Pre-registration is required—you can purchase tutorial tickets during conference registration or modify your registration subsequently to add a tutorial. These sessions fill quickly so don’t delay!

All tutorials take place at the East-West Center, 10 minutes by taxi or 20–30 minutes by bus. We’ll provide transportation instructions soon.

9 OCTOBER, 9–12:00

Basic Business Statistics—Understanding & Influencing Key Metrics

Instructor: Tye Rattenbury, Senior Director of Data Science and Machine Learning, Salesforce

Even when businesses boldly claim to be data-driven, decision makers routinely review just a basic handful of metrics related to impact, significance, and foresight. This tutorial will unpack some of these key stats, empowering you to understand and influence how they’re created, used, and—yes—abused.

Doing Design Research in a Cognitive World

Instructor: Mark Burrell, Design Director, IBM Watson Health

How can ethnographic and design researchers guide the design of cognitive systems that enrich and effectively support human beings? Build practical tools to adapt research methods and outputs to have an impact in this rapidly expanding domain.

Ethnofutures—Practical Approaches for Anticipatory Anthropology

Instructors: J.A. English Lueck, San Jose State Univ; Tessa Finlev, Institute for the Future; Miriam Lueck Avery, Mozilla

This tutorial will share essential skills and methodologies from applied foresight research: signals (aka horizon scanning), drivers (aka megatrends) and scenarios. Participants will practice the skills and discuss how to implement them in different kinds of organizations.

Ethnographic Career Journeys—Telling Your Story and Positioning Your Skills

Instructors: Matt Bernius, Measures for Justice; Elizabeth Anderson-Kempe, Amazon

In this interactive tutorial you’ll develop your own story to advance your career goals. With instructor guidance and peer coaching, you’ll learn tools and frameworks for positioning your skills and experiences to successfully navigate career transitions and challenges.

Ethnographic Filmmaking—Anatomy of a Deliverable

Instructors: Charley Scull, Practica Group; Nick Agafonoff, Real Ethnography

Whether you use short video clips in a PowerPoint deck or develop standalone documentaries, you’ll explore the journey from raw footage to final deliverable, map workflows, and reflect on the unique responsibilities that come with this form of ethnographic “evidence”.

Social Network Analysis for Ethnographers

Instructors: Michaeljon Alexander-Scott & Jivan Virdee, Fjord

Learn how network analysis and graph theory can be used in conjunction with ethnographic research to understand human behaviour and discover how people, events, and ideas relate.

 9 OCTOBER, 13:00–16:00

Doing Ethnography of Data Science & Algorithmic Systems

Instructor: Ian Lowrie, Lewis & Clark College

Data science and algorithmic systems are having an increasingly profound influence on our organizations and clients, not to mention our research participants and their cultural worlds. In this tutorial you’ll build an ethnographic toolkit for understanding the practices and impacts of data work.

Eye Tracking for Ethnographers—What’s Valid, What’s Nonsense, and How to Decide if Eye Tracking is Right for You

Instructors: Kristin Divis, Laura Matzen & Laura McNamara, Sandia National Laboratory

Eye tracking is increasingly popular in UX and applied consumer research. Can this technology really measure attention and reveal subconscious behavior, or is someone trying to sell you snake oil? How can the cognitive psychology of visual perception and cognition intersect with ethnographic research?

Fundamentals of Observational Research

Instructor: Mike Youngblood, Youngblood Group

Get a solid foundation in the art of observation as a field research method for human-centered design and innovation—and an effective toolkit for training team members or stakeholders. You’ll explore four key techniques, then get outside and practice using them.

Mobile Tools for Remote Contextual Inquiry

Instructors: Susan Kresnicka, Kresnicka Research & Insights; Jaymie Wahlen, dscout

From recruiting to fielding research, mobile tools can dimensionalize ethnography and enrich our practice. This hands-on tutorial covers research design, context-rich data collection, and combining mobile tools with both traditional ethnography and quantitative analysis.

Modeling Futures—Using Models as Ethnographic Data

Instructor: Erik Stayton, MIT & Nissan Research Center

Ethnographers are known for studying people in their naturalistic, everyday environments. How can we anticipate their engagement with products and experiences that don’t exist yet? This tutorial will give you an essential toolkit for using models—from simple paper prototypes to simulations—to study the objects and services of the future.

Post–human Centered Design—Evolving to a Societal Scale

Instructor: John Payne, Founder & Managing Director, Moment

Ethnographers increasingly argue that the focus on a “user”, a “problem”, and “needs” is not enough. So how can we go beyond the individual user to addresses multiple levels of product impact? In this tutorial you’ll learn a framework, principles, and practices for expanding your work to a societal and systemic scale. → LEARN MORE